Tech Giant Bobby Balachandran Ventures into Tamil Cinema with BTG Universal
The globalization of the entertainment industry has enticed entrepreneurs from various sectors, notably the software industry, to delve into showbiz. Recognizing the lucrative potential of the media industry, leading business icons have been venturing into media production ventures. Joining this trend is Mr. Bobby Balachandran, President/CEO & Founder of Exterro, a multinational SaaS Unicorn specializing in Cyber Forensics, Legal Governance Risk & Compliance (GRC), and data privacy solutions.
Balachandran, already a prominent figure in the tech world, has expanded his portfolio by establishing BTG Universal, a media production house with interests in Hollywood and Indian cinema as well as digital platforms. Under the stewardship of Dr. M. Manoj Beno, a seasoned professional in the industry, BTG Universal aims to produce quality movies and digital content, bridging the gap between technology and entertainment.
In a strategic move, BTG Universal has acquired the exclusive rights to "Demonte Colony 2," starring Arulnithi and directed by Ajay Gnanamuthu. Balachandran views this venture as an opportunity to blend his technological expertise with the creative realm of media, aiming to produce captivating content for global audiences. He emphasizes the importance of striking a balance between high-profile projects and smaller-scale endeavors to foster talent and business opportunities across sectors.
Expressing enthusiasm for his foray into the entertainment industry, Balachandran acknowledges the strong bond between technology and media, envisioning synergistic collaborations between the two domains. He credits Dr. Beno for overseeing the media venture while he focuses on his core business in the software industry.
Director Ajay R Gnanamuthu welcomes Balachandran's involvement in "Demonte Colony 2," highlighting the potential for industry growth and the encouragement of emerging talents. With the film in post-production, a widespread release across languages and regions is anticipated in the coming months, supported by promising business prospects.
Featuring a stellar cast including Arulnithi and Priya Bhavani Shankar, "Demonte Colony 2" promises to set new standards in Indian horror cinema with its high production values and compelling storyline. Supported by acclaimed technicians such as composer Sam CS and cinematographer Harish Kannan, the film is poised to captivate audiences worldwide.
In collaboration with Vijay Subramanian's White Nights Entertainment and RC Rajkumar's Gnanamuthu Pattarai, Bobby Balachandran's production of "Demonte Colony 2" signifies a significant milestone in his venture into the realm of film production, marking the convergence of technology and entertainment.